Create the WOW!

platformA few friends of late have recommended Michael Hyatt’s book Platform. It’s a book essentially about making yourself heard in a noisy world. It answers the question – how do I make people listen to my message or buy into my product? It’s not a Christian book, but I think it has a number of good insights that church leaders would do well to listen to. Here’s a few things I took away (particularly from the first part of the book) and need to think about how to apply:

  • “We have become content with mediocrity; we aim low and execute even lower.”
  • Create some Wow! Wow products sell themselves. Wow experiences have a combination of surprise, anticipation, resonance, transcendence, clarity, universality, and longevity.
  • Exceed expectations. What are people’s expectations, and how can we exceed them? What does that look like? What does it look like to fail to meet expectation?
  • We fail because we run out of time, don’t have resource or experience, we acquiesce to majority opinion, or we’re scared of what others will say.
  • Whether people bother again will largely depend on first impressions and experience. If you don’t give them something to come back for, don’t be surprised if they don’t come back.

It’s also got lots of good tips for those of you who run blogs or websites. Of course, there’s a danger the church can get too professional or slick but I still think these things are good to mull over and think through. We want to make sure that people aren’t put off for the wrong reasons. I’d recommend you get a copy, a coffee, and a pencil and spend an hour or two pondering Hyatt’s wisdom.


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